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Artist and film­mak­er Fio­na Tan worked with the archive of the Ag­fa ad­ver­tis­ing de­part­ment, which has been packed away in stor­age at the Mu­se­um Lud­wig for for­ty years - tens of thou­sands of pho­to­graphs, slides, and neg­a­tives. The artist is par­tic­u­lar­ly in­ter­est­ed in the pro­mo­tio­n­al pho­tos tak­en with the le­g­endary Ag­fa­col­or film. In Dutch, the ti­tle of the ex­hi­bi­tion GAAF — an ana­gram of Ag­fa — means “neat‟ or “per­fect” and al­ludes to the col­or­ful, staged world of the pho­to­graphs, which show the eu­pho­ria of the post­war “e­co­nom­ic mir­a­cle” in Ger­many.